5 Under the Radar Books About Latinx History and Culture

5 Under the Radar Books About Latinx History and Culture Were celebrating Hispanic Heritage Month  September 15â€"October 15, so now is a good time to highlight some underrated books written by Latinx authors. We need diverse books in this world because representation is of the utmost importance. There is nothing worse than cultural appropriation or inaccurate representations of people of color. Privileged individuals need to acknowledge their privilege and become allies for those who are consistently marginalized. I dont know how many racist assholes have shouted to those speaking Spanish: Why dont you go back to Mexico? or Stop speaking Mexican. It is important to note that Hispanic Heritage Month is a month to commemorate Latinx whose ancestors hail from all of Latin America, not just Mexico. This is a special month to honor all Latinx by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. So, in no particular order, here are some excellent underrated reads that you should get to reading: Profound and Perfect Things by Maribel Garcia Maribel Garcia was born and raised in the Rio Grande Valley, a border region at the tip of Texas. She holds a PhD in Anthropology from UT Austin, is a former professor of Women’s Studies at California State University San Marcos, is the Founder Managing Editor of Book Club Babble, and is the author of the excellent book Profound and Perfect Things: A Novel. This is an explosive debut; one that will leave readers yearning for more from Garcia.  She stays true to her Latinx heritage in this story; a story that was authentic, emotional, and an overall exceptional read. She touches on contemporary issues that include abortion and gay and lesbian lives. Summarized quickly,  Profound and Perfect Things is a story of two first generation Mexican American sisters striving to build a meaningful existence outside of their traditional parent’s approval and ways of lifeâ€"and an exploration of the boundaries of our responsibilities to those we love. This is a beautiful story of love and los s; one that will captivate you. Occupied America: A History of Chicanos by Rodolfo Acuña Dr. Rodolfo Acuña is the Founder of Chicana and Chicano Studies at California State University, Northridge and is also regarded as one of the academic fathers of Chicano Studies. He is the author of 20 titles, 32 academic articles and chapters in books, 155 book reviews and 188 opinion pieces. Three of his books have received the Gustavus Myers Award for the Outstanding Book on Race Relations in North America and more recently Corridors of Migration: The Odyssey of Mexican Laborers, 1600â€"1933 (Arizona) was named a 2008 Outstanding Academic Title by CHOICE Magazine (American Library Association). Acuña has received the National Hispanic Institute, Lifetime Achievement Award, Austin, Texas, 2008 and the Center for the Study of Political Graphics (CSPG), Historian of the Lions Award, among others. Occupied America is a book that truly blew my mind when I first read it in college. It is an excellent examination of Latinx American history whose scholarship is unmatched. If you have ev er wondered which book to first read to learn more about Latinx history, this is the one you need to start with. It did for Latinx what Howard Zinns A Peoples History of the United States did for the marginalized, which includes the leftist school of thought. George Washington Gomez: A Mexicotexan Novel by Américo Paredes If you have no idea who Américo Paredes is, then you are going to learn today! Paredes is recognized as one of the seminal Mexican American scholars of the 20th century. He spent most of his academic career at the University of Texas at Austin. In 1967 he helped found the Center for Intercultural Studies of Folklore and Ethnomusicology there. During the 1960s he also fought determinedly for creation of a Mexican American studies program in spite of discouraging anti-Mexican attitudes within the university. George Washington Gomez is a book that will truly blow your mind. What many people fail to acknowledge is that the Anglo-American migration of Deep South Texas, particularly in the Rio Grande Valley, severely affected Texas Mexicans, as they are described in the book. The  novel is set to the background of the struggles by Texas Mexicans to preserve their property, culture, and identity. One famous line in the book goes: Their country! There you are. Their filthy lies are all over you already. I was born here. My father was born here and so was my grandfather and his father before him. And then they come, they come and take it, steal it and call it theirs. (mic drop) This book is an absolute must-read. As a Latino myself, this book means everything to me. It will speak to you and move you in the same way that it moved me. Borderlands/La Frontera: The New Mestiza by Gloria Anzaldúa Gloria Anzaldúa is an absolute legend among the Latinx community, specifically communities located in Deep South Texas. It is a shame she is not held in such high regard among all communities. Anzaldúa was an educator, an author, and an activist for human rights, with an emphasis on LGBT rights.  Her best-known work came in 1987 when she completed and published the semi-autobiographical  Borderlands/La Frontera: The New Mestiza. This book is based  on her life growing up on the Mexico-Texas border. She incorporated her lifelong experiences of social and cultural marginalization into her work. Anzaldúas exploration of her queer Chicana identity, along with the code-switching style she used in the essays and poems found in  Borderlands, was considered innovative at the time, and it has continued to influence many young writers and poets of color. Anzaldúa passed away in 2004 at the age of 61 in Santa Cruz, California. This book is a definite read! All the Agents and Saints: Dispatches from the U.S. Borderlands by Stephanie Elizondo Griest I once saw a panel discussion between Stephanie Elizondo Griest and Francisco Cantu (author of The Line Becomes a River: Dispatches from the Border), and the panel was powerful! It was moving because of the way they both discussed the very sensitive, and highly debated, subject: The U.S.-Mexico border. Both have lived on the border, have worked on the border and have studied the border. In All the Agents and Saints, Elizondo Griest weaves seven years of stories into a meditation on the existential impact of international borderlines by illuminating the spaces in between and the people who live there. Her examination of her homeland, South Texas, and all the frequent tragedies that accompany the perplexing border seemed like a terrible coincidence, before Elizondo Griest moved to the New York-Canada borderlands. Once she began to meet Mohawks from the Akwesasne Nation, however, she recognized striking parallels to life on the southern border. Having lost their land through devious tre aties, their mother tongues at English-only schools, and their traditional occupations through capitalist ventures, Tejanos and Mohawks alike struggle under the legacy of colonialism. This is a striking read that is sure to be an eye-opener. I highly recommend it. I hope you enjoy my recommendations, and it is my hope that by reading these books, you will have a much better understanding of Hispanic Heritage moving forward. Happy reading!

Broken Eggs - Free Essay Example

Sample details Pages: 1 Words: 383 Downloads: 4 Date added: 2017/09/14 Category Advertising Essay Did you like this example? The painting Broken eggs was created by Jean-Baptise Greuze in 1760 and suggests the beginning of the different direction in the art of painting. His work, free of fantasy, introduces new realism – the realism of daily life. French painting during 18th century was dominated by the Rococo style that was aristocratic in nature, sensual and elegant. From stylistic point of view, it had soft colors in its palette, free brushstrokes and complex surfaces. Created for rich patrons, Rococo concentrated on portraits of aristocrats and mythological themes, often performed in a plyful and erotic manner. Greuze’s moral dramas (one of which is the Broken eggs) reacted against Rococo. By pronouncing feelings and emotion they were also opposed by the rational and science-oriented representatives of Enlightenment. It puts Greuze’s creations exactly along with other artists in the 18th century who developed the same taste in their works– Taste for Natural. In this painting by Greuze, the artist depicts a scene from daily life of the middle class with its middle-class morality. The girl has lost her virginity to the young man who was trying to get away, but was stopped by the old lady. Don’t waste time! Our writers will create an original "Broken Eggs" essay for you Create order The girl’s face is sad and the position of her body suggests the frustration. Her shoulders are weighed down by the heaviness of what happened to her. The broken eggs next give the narrative quality to the painting and symbolize the lost virginity. It cannot be helped, and virginity, like the eggs that little boy is trying so hard to put together in the corner, cannot be returned back. The light falls on the girl in the center of the picture, drawing viewer’s attention to the epicenter of the moral story. The boy with the broken egg in his hands is trying very hard to fix it, his face concentrated and body language expressive. Perhaps, the painter intended to highlight the child’s naiveness, though the look in his eyes is far from childish and candid. Stylistically, the painting is performed in invisible brushstrokes, complete and rigid lines, similar to classical. The depth of space is great and many objects of peasants’ domestic life can be seen in the back. The artist made his moral point and with that he stepped aside from purely classical style of painting.

Sedgwick s Homosocial Continuum Of William Shakespeare s...

Sedgwick’s Homosocial Continuum in William Shakespeare’s Othello Where does it end? Where did it begin? On a continuum, it is impossible to distinguish. Eve Sedgwick coined the idea of the â€Å"Homosocial continuum.† Her argument involves gender, class, and hierarchical relationships. In William Shakespeare’s, Othello, many character pairings can be analyzed in relation to Sedgwick’s theories. The relationships that most interestingly relate to the homosocial continuum are Desdemona and Emilia, Iago and Roderigo, and Iago and Othello. First, Desdemona and Emilia have a homosocial relationship that is easier to understand by today’s standards based on Sedgwick’s assertions. Sedgwick states, â€Å"The apparent simplicity...of the continuum, [for women], would not be so striking if it were not in strong contrast to the arrangement among males† (506). Emilia and Desdemona’s relationship, while certainly blurring the lines at points, would not be questioned even today based on Sedgwick’s claim that women are so much more free to move along the homosocial continuum. It is typical for women to care for one another and desire one another’s company, including physical touch and intimate dialogue. At Desdemona’s death bed, Emilia arrives to discover the situation and cries out, Emilia. Out, and alas! that was my lady’s voice. Help, help, ho! help. O lady, speak again! Sweet Desdemona! O sweet mistress speak! (Act V, Scene III, Line 119) In this moment it is clear that Emilia

Mainstreaming Special Needs Children Free Essays

In an ideal world all children would be born without disabilities. This idea is not possible though and sometimes children are born with special needs. The child could have only one disability or several. We will write a custom essay sample on Mainstreaming Special Needs Children or any similar topic only for you Order Now A disability can be mild and treated with medication or the disability can be severe and the child will need constant supervision. Once the child becomes of age to attend school, the issue of whether or not to place the child in a regular classroom or special needs classroom arises. This is when mainstreaming comes into place. Mainstreaming special needs children into the regular classroom has been a worldwide controversy; however, there are many advantages to placing these children there. In the past disabled children were always looked upon differently and placed into separate schools or buildings. On November 29, 1975, the separation of regular students and special needs children ended, when President Ford signed the Education for All Handicapped Children Act, known as Public Law 94-142. This law marked the beginning of mainstreaming.The law was amended in 1983 by Public Law 98-199, which required schools to develop programs for disabled children. The act was renamed the Individuals with Disabilities Education Act (IDEA) in 1992 (Giuliano 31). Disabled children are defined as those who are mentally retarded, hard of hearing, deaf, orthopedically impaired, speech and language impaired, visually impaired, seriously emotionally disturbed, and children with specific learning disabilities, or those who require special education and related services (Giuliano 32).Mainstreaming is defined as the integration of children with special needs into ordinary education systems (Williams 126). Integration is divided into three main categories locational, social, and functional integration. With locational integration, the disabled students are taught at the same location as regular students, but in separate units of the school. This integration allows little contact between the different students (Williams 106). Where as in social integration, there is a separate formal education for the regular and special education students. Both groups of students have social interaction at mealtime, laytime, and extracurricular activities (Williams 1 06). And in functional integration, children with special needs attend the same classes as regular students and participate in other activities as well; the purpose is so that the curriculum is shared between the special education students and the regular students (Williams 106). Research proves that disabled children have the desire and self-motivation to learn (Hasazi). When eight graduate students did an investigation on ninety-three students from inner-city public elementary schools, they came up with a somewhat unexpected result.These students wanted to examine the differences among students with learning disabilities, low academic achievement, and students with average academic achievement. In each of the twenty-two classrooms involved, two children labeled with learning disabilities were mainstreamed. As a result, the students with learning disabilities displayed greater academic engagement than the students with low achievement (Harries 1997). The students with learning disabilit ies showed a great interest in the academic lesson, and seemed to receive more attention from their teachers (Kastner 52-56). Although special needs children may not score as well on tests as low or average achievers, their presence in the classroom will not disrupt the success of the other students. It is a known fact that students respond according to expectations placed upon them. When disabled students are placed in regular classrooms, higher expectations are placed on them. And in turn, their desire to learn more increases. Advocates of mainstreaming believe if disabled children are mainstreamed into regular classrooms they will have better social skills (Kelly 2010).The positive effect would be: students get the opportunity to make more friends and participate in more activities. Students who are mainstreamed have to learn to live by the same rules as the other students and this can help them socially. Researchers have also shown that when the children are included in peer groups, everyone learns to respect each other’s differences, and the results clearly disprove the concern that disabled students would be outcasts in a regular classroom. By mainstreaming the children, it should lead to a more tolerant and accepting society overall.Other positive reasons why special needs children should be in a regular student classroom is because, if they are not isolated they can achieve better socially and academically. Regular classrooms can help them cope better with the â€Å"real† world. Being in a regular classroom would also help their self-esteem, and it teaches both disabled and regular students compassion, acceptance, and patience. In 2001 the National Center on Educational Outcomes surveyed state directors of special education. The directors reported increased participation rates from the students with disabilities in state assessments. The positive outcomes from the assessments were increased access to the general curriculum, increased inclusion in accountability system, more rigorous education, increased participation in state assessments, increased academic expectations, improved performance on some state assessments, and increased general and special education networking (Giuliano 34). Some examples of how mainstreaming has worked for children in various schools are: Valerie, who is passionate about music, loves parties, and enjoys hanging out with her friends. She is severely disabled; she eats with feeding tubes and communicates with a voice output device.With the help of adaptive technology Valarie is performing at grade level in a regular classroom (Flores 2003). Cruz is an autistic child, who is happy in school and is making friends. He is in a regular first-grade class, with assistance from a paraprofessional aide. Cruz’s participation in class helps him learn appropriate behavior (Flores 2003). Tony is another example; he is developmentally delayed and has severe behavior problems. He was mainstreamed into a drama class at school. Tony’s behavior improved thanks to the teacher modeling acceptance and the other students helping him follow directions and participate.There is also a child named Patrick, who is deaf. He receives some of his instruction through classes for deaf students, and the rest in mainstream classes with the help of an interpreter. Patrick has learned to relate to and make friends with both hearing and deaf people (Flores 2003). The key to mainstreaming is appropriate training of classroom teachers, good specific programming for the students with disabilities, and resources to properly support classroom teachers in implementing mainstreaming (Kelly 2010). Mainstreaming requires two teachers to work together in the classroom.One teacher from the regular classroom and one from a special needs department. Teachers report that mainstreaming is most successful when they use general curriculum as the basis of instruction and make adjustments as needed (Kastner 1995). The system seems to work beautifully when orchestrated properly, and more children gain the opportunity to succeed in life. For the children to benefit maximally from mainstreaming, teachers must also work to create an environment in which the disabled and nondisabled children both can develop realistic yet positive attitudes for one another (Hasazi 41).In many instances transition to integrated special education services has been smooth, and there is every reason to believe that if approached with reason, mainstreaming is beneficial to all students in a school. Mainstreaming is an exciting concept which has promise of enhancing the lives of students and teachers (Lilly 1975). If we are open to change, willing to seek constant self-improvement, and reject the use of categorical labels with students and accept the concept, then mainstreaming will be well worth the effort (Lilly 1975).Children with developmental disorders should not be expected to simply overcome their difficulties by sheer strength, without others helping to accommodate them. What is considered a disorder or disability in a given culture might come to be viewed as entirely normal if that culture was to change. Concepts like â€Å"disorder† and â€Å"handicap† are in a sense just merely social constructs (Ochiai 2006). All children should have the right to experience happiness, without having to wait for some unspecified time.Our goal for disabled children should not be specifically to produce children who can sit still in class, write legibly, or anything of the sort. Our goal should be to enable these children to experience more days filled with joy rather than pain. This should be the ultimate goal of any intervention offered in support of a child’s development. So if mainstreaming is going to work as well as we hope for it to, disabled children must not be viewed as a separate category, but more as a unique and valued human willing and able to learn.References Flores, K. (2003 January-February). Inclusive education isn’t easy, but it benefits kids with-and- ithout disabilities. Children’s Advocate. Giuliano, G. (2002). Education: Reflecting Our Society? pp. 31-34. Farmington Hills, Michigan. Gale Group. Harries, K. (1997 December 19). Retrieved from http://ematusov. soe. udel. edu/final. paper. pub/ _pwfsfp/00000127. htm. (10/19/2010). Hasazi, S. Phi Delta Kappa Educational Foundation B, and O. Mainstreaming: Merging Regular and Special Education. Retrieved from ERIC database. (11/08/2010). Into the Mainstream. (1976 November 15). Time pp. 94. Opposing Viewpoints Resource Center Retrieved from http://find galegroup. com. muncie. libproxy. ivytech. edu. allstate. libproxy. vytech. edu/gps/p†¦(10/19/2010). Lilly, M. (2001). Special Education – A Cooperative Effort. Theory Into Practice , 14 (2) Duluth, Minnasota. pp. 82-85 Kastner, J. (1995). Use of Incentive Structure in Mainstream Classes. The Journal of Educational Research 89. 1. pp. 52-56. Kelly, J. (2010 September 15). Examining the Pros and Cons of Mainstreaming. Retrieved from http://www. brightbulb. com/education/special/articles/87058. aspx. (10/19/2010). Ochiai, M. (2006). Different Croaks for Different Folks. Philadelphia, PA. pp. 95 Williams, P. (1988). A Glossary of Education. Open University Press. Philadelphia,PA. How to cite Mainstreaming Special Needs Children, Papers

NetApp Essay Example

NetApp Essay Formerly known as Network Appliance NetApp is a proprietary data management and computer storage company which was established in 1992 by Malcolm Michael and Lau James? The main competitors of this company at the time of are birth was Apex. The headquarters of the company is located in Sunnyvale in the state of California. In 1994 the company received a capital venture from Sequoia. In 1995 the company had its initial public offering. In mid 1990s to 2001 the company thrived, it recorded a growth a one billion US annual earning. At the end of the bubble burst, the company’s revenues reduced to eight hundred million US dollars, however since then the company’s revenue has steadily rise. In this paper we are going to look at the reasons why the policies of NetApp make business sense. Why their (NetApp) policy makes a business sense We will write a custom essay sample on NetApp specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on NetApp specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on NetApp specifically for you FOR ONLY $16.38 $13.9/page Hire Writer NetApp has a policy referred to as the policy of responsible Disclosure; this policy makes business sense because it is associated with the vulnerability of products. The policy involves the following four elements: specific guidance on corrective action, no additional or early disclosure of information to any body under any conditions (circumstances) no matter how annoyed they are to me, public and simultaneous disclosure of information to all security, customers and partners lastly in the event that the details released would induce risk the disclosure will have to be done only through release at risk and CVSS score. This policy addresses the issues of vulnerability in the most aggressive and fair manner, it also gives priority to the protection of all the data belonging to their customers. An example of how it makes business sense is: if QRST‘s Ethernet switch has been compromised, the criminals can prevent you from accessing your network, however if the systems of NetApp is compromised the possibility of the criminals having access to the more than million credit cards is minimal or almost to zero because of the policy of responsible disclosure that the company has in place. (Katcher J 2006 page 14) NetApp has a policy of creation of a healthy working environment to all the employees. In this policy the company emphasizes on an open communication in the company in all levels, treating employees with respect, and maintaining the values of the company. In this policy the company also emphasize on its’ commitment of creating a working environment that is   healthy for all its workers and making NetApp a great place to work in. the culture of the company is defined by it’s core values of integrity, leadership, trust, simplicity, team work and synod. All these aspirations are at the heart of the policy of this company. The policy enables the company to treat its employees with respect through giving them a comprehensive benefit, resources, tools and packages and the autonomy to do their tasks with success. The policy places a lot of effort in having many channels of communication this makes the communication channel to be so open and no information is kept away from a ll the employees. This policy makes business sense because through it the employees get motivated by having a feeling that the organization cares for their welfare. This feeling of being cared for will motivate the employees and they will end up working hard. This will result into products of higher quality from the employees. Having products of good quality will make the company to sell a lot of their products this implies that they will end up making a lot of products. (Harvard Business Review 2008) The policy of training employees- this is a policy on which the company has undertaken to take its employees for regular training. During training employees get new knowledge on the technological developments that have taken place in the market. The policy of training employees makes a business sense through training its employees that company will realize growth in terms of their profit and the quality of products that they will be manufacturing. Increase in quality of products will increase the number of the customers that the company will be serving, this will result into increase in revenues that the company will; be generating, hence this policy of training employees that the company is undertaking. (Williamson 2005 page 48) NetApp have environmental policies that are geared towards conserving the environment. The company recently received WRAP award for their outstanding policies of reducing the solid waste locally and reducing the environmental impact on the environment. With the help of its employees, the company diverted over one million eight hundred thousands pounds of material from land fills in 2007. The environmental policy that the company has implemented is a basic and inventive program of waste reduction; the policy has so far succeeded in reducing over eleven percent (11%) waste. The company is committed towards minimizing the environmental impacts of its activities. The environmental policy emphasizes managing waste in a most responsible way. It includes a massive building project that generated over six hundred and fifty thousands pounds of recycled construction materials (debris), Reusable ceramic trays, organic materials, recyclable containers of food, electric vehicles shuttling goods a nd people and flower beds. The company is a good example for the other companies, given that it is acting locally using the employee’s efforts and the company’s smart policies to recycle waste, reduce waste and to reuse some material. This environmental policy makes a business sense to both the community and the company (NetApp). The company has realized a saving of over forty five thousands US dollars in terms of the money that they would have paid as landfill fees to the local authority. The policy also makes business sense makes it has reduced the amount of pollution coming from the company. The environmental policy of the company has also enabled it to reduce the money spent on raw materials, given that they are recycling raw materials while reducing the amount of waste. (www.solidwaste.com) Their policy of motivating   employees –in this policy the company has come up with different things that makes their employees motivated examples of these issues are : giving the employees incentives like increasing their salaries, giving them paid leaves, and encouraging them to go for further training. The NetApp has a policy of reviewing the salaries of their employees after every one year. During this time employees get an increase according to the way that they performed during the last financial year, this policy makes business sense because whenever employees are motivated they tend to work more efficiently and effectively. In the event that they work harder the quality of the products and the amount of services and products that NetApp are making will tend to increase, hence NetApp will realize a significance increase in their profits. This policy also makes business sense because the employees will most likely be creative and innovative because of the motivation an d support that they are getting from the management of NetApp. (Williamson 2005 page 53) NetApp has a policy of reducing power consumption in data center. The company came up with a team that is responsible with designing electronic devices that will consume little power as compared to their other competitors. This policy of reducing power consumption is mainly geared towards efficient consumption of power. With this policy NetApp succeeded to fine tune its data center cooling system, and power delivery so as to optimize power consumption. The company succeeded to achieve its target of energy efficiency’s recommended by EPA. In this policy the company stated that there was need of coming up with a hot aisle equipment layout, vinyl strip that had a curtains that could contain hot air from mixing.   When the management put this in place the company noticed a significance decrease of power consumption in the factories and all of their devices. This policy also ensures that whenever NetApp comes up with a new product, they have to take into consideration the power t hat the component is going to consume. This policy makes sense in business because all the products that are coming form NetApp are economical in terms of power consumption. By installing machines that are efficient in terms of energy consumption, the company will save power and so all those consumers who buy their products. (NetApp 2007 page 23) Conclusion The policy that NetApp has put in place most of them make business sense because they contribute to the generalization of the company’s mission and goals. NetApp has taken most of this polices seriously and they have put the necessary machineries fro their implementation.

Sapporo beer Essays

Sapporo beer Essays Sapporo beer Paper Sapporo beer Paper Target market Japans Sapporo Holdings said on Thursday it would enter the Vietnamese market by taking a 65 percent stake in a beer Joint venture with Vietnam National Tobacco Corp to tap its fast-growing market. It marks the first major overseas expansion in three years by Sapporo, the smallest of Japans four major brewers, as bigger rivals Kirin and Suntory have been aggressively snapping up overseas businesses to grow beyond a shrinking domestic market. Nietnam is Asias third-largest beer market after China and Japan and this is a fast- rowing market, said Tatsuya Komatsu, a Sapporo spokesman. The company will acquire a 50 percent stake in the venture from Danish brewer Carlsberg and 15 percent from Vietnam National Tobacco for a total of $25. 4 million. The Joint venture will build a beer factory in Vietnam and is scheduled to startselling Sapporo brand beer in early 2012, it said in a statement. The venture aims for sales in 2019 of 1 50,000 kilolitres or $128 million. Sapporo said it will actively seek further acquisition opportunities to enlarge itsoverseas business, which now accounts for less than 10 ercent of its revenues. Sapporo, the maker of Yebisu brand beer, acquired Canadian brewer Sleeman in 2006 for 30 billion yen ($340 million), but has been overshadowed by Kirin and Suntory in overseas expansion. Kirin has spent $1. 5 billion in the past two years to buy Australias National Foods and Dairy Farmers and $2. 8 billion to take full ownership of Australias No. 2 beer maker Lion Nathan. It also acquired a 49 percent stake in the Philippines San Miguel Brewery for $1. 4 billion. Asahi Breweries, locked in a fierce battle with Kirin for No. lot in Japans beer market, said recently it could spend up to 400 billion yen ($4. 6 billion) on acquisitions over the next few years, with an eye on Asian markets. The Japanese brewers have been scrambling to diversify their products and geographic reach to reduce their reliance on the domestic beer market, which has lost 15 percent in volume in the past decade as the economy sputters and the population shrinks. HA NOI † The Japanese beer maker Sapporo Hold ings plans to enter the domestic market from early 2012 through he purchase of a majority stake in Kronenbourg Viet Nam Ltd. Sapporo Holdings said it would buy a 65 per cent stake for about IJS$23 million in Kronenbourg Viet Nam, which is equally owned by Carlsberg Brewery AIS and the Viet Nam National Tobacco Corp (Vinataba). After the deal closes, which is due in January next year, a Joint venture betweenSapporo Holdings and Vinataba will be set up with the latter holding 35 per cent of the Joint ventures stake. At that time, Kronenbourg Viet Nam will change its name into Sapporo Viet Nam Ltd. Sapporo said the Joint venture would egin construction on a new plant on the outskirts of HCM City. The plant is scheduled to begin operations from 2012. Sapporo expects to earn a turnover of roughly $115 million within a decade from the Vietnamese market, with a predicted annual growth rate of more than 10 per cent for years to come. The Joint venture has targeted a market share of roughly 3 per cent in Viet Nam by 2019. Sapporo also has plans to export beer produced in Japan to Viet Nam. The Japanese offset declining beer sales in Japan due to a shrinking population and a gloomy economic outlook. ?† VNS In 2010 , Sapporo has arrived in Vietnam and established Sapporo Vietnam Co. ( a Joint venture between Tobacco Corporation Vietnam ( VINATABA ) and JSC Sapporo Holdings Ltd. or a total contribution from Japan 71 % ) . 1 1/ 2011, the Sapporo Factory in Long An Vietnam was officially put into operation . The plant has production capacity of 40 million liters / year , but to meet the goal of becoming a major production base for Southeast Asian beer market capacity will be increased gradually over the period 2015 to reach 100 milli on liters / year and in 2019 ill reach 150 million liters / year . 4/2012 , Sapporo official launch sales activities . Sapporo time in more than 4,000 retail stores , restaurants , hotels, mainly in Vietnam . Sapporo has now launched 4 product lines premium beer : Sapporo Premium Beer Bottle 330 ml , 330 ml cans of beer Sapporo Premium , Sapporo Premium Beer 650 ml silver cans and beer Sapporo Premium 20L . In particular , products Can Silver ( silver cans ) is a typical representative of elegance and luxury of Sapporo Premium Beer . This product has a higher alcohol content than other types a it , with a large capacity and a unique design that Sapporo beer can only be Sapporo is the only beer company in the world combined study of barley and hops to produce a formula to create the most perfect beer . Based on these studies , the Sapporo today have developed a new barley varieties better and Vietnam Sapporo Factory is also used . When the Vietnam market , to be able to produce beers with similar quality beers produced in Japan and in accordance with consumer tastes here , Sapporo choose the most appropriate type of yeast in 1000 different yeast pecies from the research Center of Sapporo in Japan . After Japan and Canada , Vietnam is the place where Sapporo beer factory and expect this will become the manufacturing center of the Southeast Asian market . Because Vietnam is the third largest beer market in Asia , the turnover of 3 billion liters of beer in 2020 and expected to double . Sapporo Vietnam not only passionate creative challenges overcome and the framework of the usual practice , but also to share the moments of happiness and Joy winning hand. Thats why Sapporo Premium market presence in Vietnam as a premium beer brand .

How to Build a Modern PR Plan That Works With Marketing (Template)

How to Build a Modern PR Plan That Works With Marketing (Template) If youre at all like me, then one of your most recent experiences working on a standard press release might be that media relations class you took in college. Think about it. When was the last time your team sent a press release to a reporter, received some valuable coverage, and saw your site traffic boom? Or, on the other hand, when was the last time a cold email landed in your inbox that truly excited you about the possibilities within that strangers pitch? Public relations has undergone some major transitions. In fact, you could go so far as to say that todays PR doesnt look much at all like the PR of yesterday. Media and communications has always been an industry that moves quickly, and advances in technology and social media have escalated those moves. Add to that audiences increased expectations of trust, authenticity, and the rise of practices like content marketing, and its clear PR really had no choice but to evolve or become largely obsolete. Now, if you havent already, take a moment to lament all the hours you spent in your PR classes, drafting press releases and debating whether majoring in communications was a good idea. I feel for you - but not all is lost. A Word About : Did you know makes it possible to manage content, social, email, and more, all on one integrated marketing management calendar? Start your free trial or schedule a demo with an expert. Start With Your Free Modern Public Relations Plan Template This post offers tons of advice on creating a PR strategy that actually works concurrently with content marketing. But, did you know that marketers who document processes are 466% more likely to report success? Its true.  Ã‚  Thats why this post also includes a free PowerPoint template you can use to put this advice into practice, and document a plan you can execute. Get it free now, then read on.How to Build a Modern PR Plan That Works With Your Marketing by @natalieslyman via @What Modern PR Looks Like While PR looks different today than it did in the past, it still achieves similar goals. It's still press your company earns  in a third-party outlet, and it still helps you establish credibility, boost brand awareness, and extend your brand positioning. The biggest difference is in its execution. Modern PR is much less transactional and more relational than ever before. In the past, marketing and PR teams could trade templated press releases to reporters in hopes of some self-promotional writeup published by whoever would pick up the story. The new PR  is focused on your relationships with journalists, influencers, editors, and contributors at online publications and with the audiences you share with them. Trust is key, and it's earned by delivering valuable content to media contacts who can use it to provide value to their readers - the audience you're ultimately trying to reach. Audiences want engaging content from outlets they trust. When you pitch media contacts at those outlets truly valuable content and sources they can use to publish that engaging content (rather than stuffy, self-promotional releases), everyone wins. If some of this talk of "value" and "audience engagement" is ringing a bell to you, it's probably because content marketing focuses a lot on these things, too. Modern PR and content marketing are not one in the same, but content marketing has proven too effective for PR to ignore. That's why it's evolved beyond overt self-promotion en masse to offer more value - to audiences, media contacts, and the brands using modern PR alike. Below are seven essential steps to building and implementing a modern PR strategy for your company: Table of Contents: Building a PR Plan in 7 Steps Lay Out Your Brand Positioning Goals Identify the Outlets That Reach Your Audience Create Strategic, High-Quality Content Carefully Craft Your Pitches Develop (And Use) a Distribution Plan Keep Your Network Organized Don't Neglect Your Content Marketing1. Lay Out Your Brand Positioning Goals Most people understand PR as a tool to really supercharge buzz around a one-time event or product launch. It's something that can quickly get a lot of people excited for a short time before fizzling out after that event or launch concluded. It is absolutely still a good tool for that - but how many events, launches, or other truly newsworthy events do you expect to happen in a year's time? Your company is doing important work for clients every day. How are your PR efforts elevating that work and, therefore, your brand overall? PR can also be used to help generate and sustain brand awareness, interest, and credibility that don't have an expiration date. PR can help generate brand awareness, interest, and credibility that don't have an expiration dateTo do this, start considering the bigger picture of how you want your audience to see your brand. How do you want your brand to be seen? What do you want to be known as an expert in? What feelings do you want your brand to inspire in your audience? Look beyond short-term goals for event registrants or demo sign-ups, and think about how you want to position yourself in front of your target audience. When you know how you want to be seen, you can better identify the outlets, writers, and editors that can help reinforce that brand image. Action Item: Develop an effective branding strategy and understand where you fit in the marketplace. Start with this detailed guide from Jordan Loftis. 2. Identify the Outlets That Reach Your Audience Your audience is looking for content that's informative, engaging, and published on sites it trusts - like reputable online publications in their industry. Historically, publications were managed by journalists and traditional reporters and staff writers. But audience demand for that informative, engaging content has risen, and those outlets have grown their networks to include content from other sources, too, like industry leaders, experts, and individual contributors. To position your brand in front of the right audience, identify where they're getting their content. Which industry influencers, thought leaders, journalists, and editors do they trust? What outlets do they love? Start compiling a list of potential publications and contacts to pitch that align with your brand positioning goals and reach your audience. Action Item: Use Buzzsumo to identify influential media outlets and journalists. 3. Create Strategic, High-Quality Content Now, if you're not sending out press releases to those contacts you've listed, what exactly are you pitching? Content. This content is part of your PR efforts, so you might think it has to be really self-promotional to make the impact you're looking for. But that's not what modern PR is about. It's about value to your audience and your media contacts - which translates into value for your brand. When our team surveyed publication editors about the biggest problems they have with the content they're pitched, 79 percent  said content is too promotional and 56 percent said it isn't a fit for their readership. So, as you're creating content to pitch editors and other contacts, ask yourself: Does this content align with my company’s goals? Does it add value to readers? Does it align with the tone, topics, and opinions expressed in the publication I'm pitching? A good way to test whether the content you've created is as beneficial to your contact and your audience as it is to your PR goals is to remove your company completely from the content. If a quote or link or mention you've included about yourself can be removed without really affecting the piece, then it probably doesn't add much value. If the piece loses value when you do this, then you know that whatever you've included about your company enhances the quality of the content, which is good news for everyone involved. It's important here to note that not every media contact is going to want to receive a pitch with a full article attached. The content you're creating here can be a full article for the publication of one of the contacts you're reaching out to. It can also be the outline of an article, or it can be a summary and key points. Regardless of the content formatting your contact prefers to receive, remember to avoid overt self-promotion, and keep it relevant to the outlet's tone and topics. Action Item: Develop a full understanding of how guest blogging works with this excellent interview with Jeff Ostroff of Don't Panic Management. Then, follow this guide on developing high-quality content. 4. Carefully Craft Your Pitches Your pitches should be created with as much care as the actual content you create - because if your pitches get deleted, your content goes with it. Take the time to research your points of contact, customize your emails to demonstrate your message is worth reading, and remember the following points as you pitch your media contacts: Get Specific These people likely receive plenty of pitches - why does it make sense for them to accept yours? To make your case, include a few key points from your content, in addition to an overall angle, article summary, and title suggestions. You should also provide an explanation of your company and any subject matter experts and sources included in your content. This helps your contact understand who you are, why you're a valuable, trustworthy source, and why your inclusion in this content is an important addition that can enhance audience engagement. Respect Their Schedules and Expectations Your contacts aren't just watching their inboxes, waiting for a pitch from you. They are incredibly busy. They're creating their own content, collaborating with other writers and brands, and they're working on tight deadlines. Their time is valuable, and when you're asking them to fork over even a little bit of it, you must respect it by proving to them you care about more than just what's in it for you. Lay the Groundwork for a Relationship Modern PR isn't about quick, one-time wins; it's more relational than transactional. Be friendly, personable, and patient in your communication, and offer to revise or refine any content if needed. A good relationship benefits you both (and the audiences you share), and it's up to you to lay that foundation in your outreach. Action Item: Follow this guide and template to make every pitch perfect. 5. Develop (and Use) a Distribution Plan Let's say your pitch goes well. This journalist or editor or influencer loves your idea and decides to use you as a source in an article he or she publishes. This is typically the exciting part, but it doesn't mean your work is done. You can't rely on these contacts to distribute this content for you. You have to do your part in maximizing press and getting this content to as many people as possible. Thankfully, there are so many ways to distribute content. Consider: sending an email to your team with a request for them to share it on social media. sharing this content on your company's social media accounts. encouraging your sales team to send it to leads and in other outreach. putting some paid promotion behind it. adding it to your email signature. including an "As Seen On" badge on your site. including it in your newsletters or drip campaigns. These are just some  suggestions. You know your audience best, so use every avenue you have to deliver this content to them. The important thing is that you don't just sit on any content or press once it goes live. Sharing it with your audience helps you, as well as the contact who helped secure it. Action Item: Two places to start sharing your content include social media and your email list. 6. Keep Your Network Organized This approach to modern PR isn't a one-and-done tactic. Obviously, pitching the same content to the same contacts isn't the idea here, but maintaining your relationships is critical. You don't want to work with a contact of yours to place content and then ghost them as soon as you've gotten your press. When you're implementing this plan, you'll want to organize and manage your own network. I recommend starting small with a simple spreadsheet that you and other members of your marketing and PR teams can contribute to. This gives you a centralized place to store information about your media contacts, including: Names Email addresses Twitter handles Publication names Tone Topic And other content guidelines, and pitch preferences. This will help you easily identify who you should reach out to with different kinds of content, which is key to maintaining good relationships. It can also serve as a place to record your outreach and keep your relationship status updated, so you know how often you're connecting with various people in your network and if any contact information changes. Once you have a way of seeing what everyone's wants, needs, and goals are, it's much easier to meet them - or to make strategic introductions to other sources you know could potentially help out these journalists and editors. Bottom line:  If you want to secure mentions of your brand and deliver quality content to your audience, then you need to build and manage of a robust network of contacts. A spreadsheet is as good a place to start as any. Action Item: You can find a free Google Sheets template to create your spreadsheet here. 7. Don't Neglect Your Content Marketing Remember previously when I addressed how similar some aspects of this modern PR are to content marketing? Well, modern PR and content marketing may share some ideas, but that doesn't mean either can act as a substitute for the other. The honest truth is that an effective PR plan today is one that works alongside a robust content marketing strategy. Public relations and content marketing  work so well together because they fuel one another. Your content marketing can generate press coverage, which can fuel your content marketing, which can ... you see where this goes. Your content can be your foot in the door to PR opportunities. It helps you build your brand as a leader in your space, which can help you grab the attention and interest of journalists, influencers, and other members of the press. Your content can be your foot in the door to PR opportunities.Think about it: Would a journalist or influencer be more willing to accept a pitch from someone who's been consistently creating content in their industry and building their brand, or someone who's never created any content? Plus, surrounding your brand with expert content can even lead to press opportunities you don't pitch yourself - ones that emerge organically, that come as a result of your industry expertise. And on the other side of the spectrum PR can amplify your on-site content because it directs more people to it. More people in your audience who see your company mentioned in the press can find their way to your site where they can explore even more content and continue engaging with your brand. These two work too well together to skimp on either. Maximize your modern PR strategy by continuing to invest in your content marketing. Action Item: Read these resources to do better content marketing: How to Build a Content Marketing Strategy You'll Actually Use (Free Template) The Best Way to Get Organized With a Content Marketing Editorial Calendar (Free Template) How to Choose the Best Content Marketing Platform Ready to Master Modern PR? You may not have learned about this evolution of public relations in college, but I'd say if you've made it all the way through this post, you've kind of taken a master class in modern PR. Your PR practices don't have to continue down an outdated and old-fashioned path that shortchanges your brand, your media contacts, and your audience members. It's time to get on board with modern PR, and these steps will help ensure it's an easy transition.