Sapporo beer Essays

Sapporo beer Essays Sapporo beer Paper Sapporo beer Paper Target market Japans Sapporo Holdings said on Thursday it would enter the Vietnamese market by taking a 65 percent stake in a beer Joint venture with Vietnam National Tobacco Corp to tap its fast-growing market. It marks the first major overseas expansion in three years by Sapporo, the smallest of Japans four major brewers, as bigger rivals Kirin and Suntory have been aggressively snapping up overseas businesses to grow beyond a shrinking domestic market. Nietnam is Asias third-largest beer market after China and Japan and this is a fast- rowing market, said Tatsuya Komatsu, a Sapporo spokesman. The company will acquire a 50 percent stake in the venture from Danish brewer Carlsberg and 15 percent from Vietnam National Tobacco for a total of $25. 4 million. The Joint venture will build a beer factory in Vietnam and is scheduled to startselling Sapporo brand beer in early 2012, it said in a statement. The venture aims for sales in 2019 of 1 50,000 kilolitres or $128 million. Sapporo said it will actively seek further acquisition opportunities to enlarge itsoverseas business, which now accounts for less than 10 ercent of its revenues. Sapporo, the maker of Yebisu brand beer, acquired Canadian brewer Sleeman in 2006 for 30 billion yen ($340 million), but has been overshadowed by Kirin and Suntory in overseas expansion. Kirin has spent $1. 5 billion in the past two years to buy Australias National Foods and Dairy Farmers and $2. 8 billion to take full ownership of Australias No. 2 beer maker Lion Nathan. It also acquired a 49 percent stake in the Philippines San Miguel Brewery for $1. 4 billion. Asahi Breweries, locked in a fierce battle with Kirin for No. lot in Japans beer market, said recently it could spend up to 400 billion yen ($4. 6 billion) on acquisitions over the next few years, with an eye on Asian markets. The Japanese brewers have been scrambling to diversify their products and geographic reach to reduce their reliance on the domestic beer market, which has lost 15 percent in volume in the past decade as the economy sputters and the population shrinks. HA NOI † The Japanese beer maker Sapporo Hold ings plans to enter the domestic market from early 2012 through he purchase of a majority stake in Kronenbourg Viet Nam Ltd. Sapporo Holdings said it would buy a 65 per cent stake for about IJS$23 million in Kronenbourg Viet Nam, which is equally owned by Carlsberg Brewery AIS and the Viet Nam National Tobacco Corp (Vinataba). After the deal closes, which is due in January next year, a Joint venture betweenSapporo Holdings and Vinataba will be set up with the latter holding 35 per cent of the Joint ventures stake. At that time, Kronenbourg Viet Nam will change its name into Sapporo Viet Nam Ltd. Sapporo said the Joint venture would egin construction on a new plant on the outskirts of HCM City. The plant is scheduled to begin operations from 2012. Sapporo expects to earn a turnover of roughly $115 million within a decade from the Vietnamese market, with a predicted annual growth rate of more than 10 per cent for years to come. The Joint venture has targeted a market share of roughly 3 per cent in Viet Nam by 2019. Sapporo also has plans to export beer produced in Japan to Viet Nam. The Japanese offset declining beer sales in Japan due to a shrinking population and a gloomy economic outlook. ?† VNS In 2010 , Sapporo has arrived in Vietnam and established Sapporo Vietnam Co. ( a Joint venture between Tobacco Corporation Vietnam ( VINATABA ) and JSC Sapporo Holdings Ltd. or a total contribution from Japan 71 % ) . 1 1/ 2011, the Sapporo Factory in Long An Vietnam was officially put into operation . The plant has production capacity of 40 million liters / year , but to meet the goal of becoming a major production base for Southeast Asian beer market capacity will be increased gradually over the period 2015 to reach 100 milli on liters / year and in 2019 ill reach 150 million liters / year . 4/2012 , Sapporo official launch sales activities . Sapporo time in more than 4,000 retail stores , restaurants , hotels, mainly in Vietnam . Sapporo has now launched 4 product lines premium beer : Sapporo Premium Beer Bottle 330 ml , 330 ml cans of beer Sapporo Premium , Sapporo Premium Beer 650 ml silver cans and beer Sapporo Premium 20L . In particular , products Can Silver ( silver cans ) is a typical representative of elegance and luxury of Sapporo Premium Beer . This product has a higher alcohol content than other types a it , with a large capacity and a unique design that Sapporo beer can only be Sapporo is the only beer company in the world combined study of barley and hops to produce a formula to create the most perfect beer . Based on these studies , the Sapporo today have developed a new barley varieties better and Vietnam Sapporo Factory is also used . When the Vietnam market , to be able to produce beers with similar quality beers produced in Japan and in accordance with consumer tastes here , Sapporo choose the most appropriate type of yeast in 1000 different yeast pecies from the research Center of Sapporo in Japan . After Japan and Canada , Vietnam is the place where Sapporo beer factory and expect this will become the manufacturing center of the Southeast Asian market . Because Vietnam is the third largest beer market in Asia , the turnover of 3 billion liters of beer in 2020 and expected to double . Sapporo Vietnam not only passionate creative challenges overcome and the framework of the usual practice , but also to share the moments of happiness and Joy winning hand. Thats why Sapporo Premium market presence in Vietnam as a premium beer brand .

How to Build a Modern PR Plan That Works With Marketing (Template)

How to Build a Modern PR Plan That Works With Marketing (Template) If youre at all like me, then one of your most recent experiences working on a standard press release might be that media relations class you took in college. Think about it. When was the last time your team sent a press release to a reporter, received some valuable coverage, and saw your site traffic boom? Or, on the other hand, when was the last time a cold email landed in your inbox that truly excited you about the possibilities within that strangers pitch? Public relations has undergone some major transitions. In fact, you could go so far as to say that todays PR doesnt look much at all like the PR of yesterday. Media and communications has always been an industry that moves quickly, and advances in technology and social media have escalated those moves. Add to that audiences increased expectations of trust, authenticity, and the rise of practices like content marketing, and its clear PR really had no choice but to evolve or become largely obsolete. Now, if you havent already, take a moment to lament all the hours you spent in your PR classes, drafting press releases and debating whether majoring in communications was a good idea. I feel for you - but not all is lost. A Word About : Did you know makes it possible to manage content, social, email, and more, all on one integrated marketing management calendar? Start your free trial or schedule a demo with an expert. Start With Your Free Modern Public Relations Plan Template This post offers tons of advice on creating a PR strategy that actually works concurrently with content marketing. But, did you know that marketers who document processes are 466% more likely to report success? Its true.  Ã‚  Thats why this post also includes a free PowerPoint template you can use to put this advice into practice, and document a plan you can execute. Get it free now, then read on.How to Build a Modern PR Plan That Works With Your Marketing by @natalieslyman via @What Modern PR Looks Like While PR looks different today than it did in the past, it still achieves similar goals. It's still press your company earns  in a third-party outlet, and it still helps you establish credibility, boost brand awareness, and extend your brand positioning. The biggest difference is in its execution. Modern PR is much less transactional and more relational than ever before. In the past, marketing and PR teams could trade templated press releases to reporters in hopes of some self-promotional writeup published by whoever would pick up the story. The new PR  is focused on your relationships with journalists, influencers, editors, and contributors at online publications and with the audiences you share with them. Trust is key, and it's earned by delivering valuable content to media contacts who can use it to provide value to their readers - the audience you're ultimately trying to reach. Audiences want engaging content from outlets they trust. When you pitch media contacts at those outlets truly valuable content and sources they can use to publish that engaging content (rather than stuffy, self-promotional releases), everyone wins. If some of this talk of "value" and "audience engagement" is ringing a bell to you, it's probably because content marketing focuses a lot on these things, too. Modern PR and content marketing are not one in the same, but content marketing has proven too effective for PR to ignore. That's why it's evolved beyond overt self-promotion en masse to offer more value - to audiences, media contacts, and the brands using modern PR alike. Below are seven essential steps to building and implementing a modern PR strategy for your company: Table of Contents: Building a PR Plan in 7 Steps Lay Out Your Brand Positioning Goals Identify the Outlets That Reach Your Audience Create Strategic, High-Quality Content Carefully Craft Your Pitches Develop (And Use) a Distribution Plan Keep Your Network Organized Don't Neglect Your Content Marketing1. Lay Out Your Brand Positioning Goals Most people understand PR as a tool to really supercharge buzz around a one-time event or product launch. It's something that can quickly get a lot of people excited for a short time before fizzling out after that event or launch concluded. It is absolutely still a good tool for that - but how many events, launches, or other truly newsworthy events do you expect to happen in a year's time? Your company is doing important work for clients every day. How are your PR efforts elevating that work and, therefore, your brand overall? PR can also be used to help generate and sustain brand awareness, interest, and credibility that don't have an expiration date. PR can help generate brand awareness, interest, and credibility that don't have an expiration dateTo do this, start considering the bigger picture of how you want your audience to see your brand. How do you want your brand to be seen? What do you want to be known as an expert in? What feelings do you want your brand to inspire in your audience? Look beyond short-term goals for event registrants or demo sign-ups, and think about how you want to position yourself in front of your target audience. When you know how you want to be seen, you can better identify the outlets, writers, and editors that can help reinforce that brand image. Action Item: Develop an effective branding strategy and understand where you fit in the marketplace. Start with this detailed guide from Jordan Loftis. 2. Identify the Outlets That Reach Your Audience Your audience is looking for content that's informative, engaging, and published on sites it trusts - like reputable online publications in their industry. Historically, publications were managed by journalists and traditional reporters and staff writers. But audience demand for that informative, engaging content has risen, and those outlets have grown their networks to include content from other sources, too, like industry leaders, experts, and individual contributors. To position your brand in front of the right audience, identify where they're getting their content. Which industry influencers, thought leaders, journalists, and editors do they trust? What outlets do they love? Start compiling a list of potential publications and contacts to pitch that align with your brand positioning goals and reach your audience. Action Item: Use Buzzsumo to identify influential media outlets and journalists. 3. Create Strategic, High-Quality Content Now, if you're not sending out press releases to those contacts you've listed, what exactly are you pitching? Content. This content is part of your PR efforts, so you might think it has to be really self-promotional to make the impact you're looking for. But that's not what modern PR is about. It's about value to your audience and your media contacts - which translates into value for your brand. When our team surveyed publication editors about the biggest problems they have with the content they're pitched, 79 percent  said content is too promotional and 56 percent said it isn't a fit for their readership. So, as you're creating content to pitch editors and other contacts, ask yourself: Does this content align with my company’s goals? Does it add value to readers? Does it align with the tone, topics, and opinions expressed in the publication I'm pitching? A good way to test whether the content you've created is as beneficial to your contact and your audience as it is to your PR goals is to remove your company completely from the content. If a quote or link or mention you've included about yourself can be removed without really affecting the piece, then it probably doesn't add much value. If the piece loses value when you do this, then you know that whatever you've included about your company enhances the quality of the content, which is good news for everyone involved. It's important here to note that not every media contact is going to want to receive a pitch with a full article attached. The content you're creating here can be a full article for the publication of one of the contacts you're reaching out to. It can also be the outline of an article, or it can be a summary and key points. Regardless of the content formatting your contact prefers to receive, remember to avoid overt self-promotion, and keep it relevant to the outlet's tone and topics. Action Item: Develop a full understanding of how guest blogging works with this excellent interview with Jeff Ostroff of Don't Panic Management. Then, follow this guide on developing high-quality content. 4. Carefully Craft Your Pitches Your pitches should be created with as much care as the actual content you create - because if your pitches get deleted, your content goes with it. Take the time to research your points of contact, customize your emails to demonstrate your message is worth reading, and remember the following points as you pitch your media contacts: Get Specific These people likely receive plenty of pitches - why does it make sense for them to accept yours? To make your case, include a few key points from your content, in addition to an overall angle, article summary, and title suggestions. You should also provide an explanation of your company and any subject matter experts and sources included in your content. This helps your contact understand who you are, why you're a valuable, trustworthy source, and why your inclusion in this content is an important addition that can enhance audience engagement. Respect Their Schedules and Expectations Your contacts aren't just watching their inboxes, waiting for a pitch from you. They are incredibly busy. They're creating their own content, collaborating with other writers and brands, and they're working on tight deadlines. Their time is valuable, and when you're asking them to fork over even a little bit of it, you must respect it by proving to them you care about more than just what's in it for you. Lay the Groundwork for a Relationship Modern PR isn't about quick, one-time wins; it's more relational than transactional. Be friendly, personable, and patient in your communication, and offer to revise or refine any content if needed. A good relationship benefits you both (and the audiences you share), and it's up to you to lay that foundation in your outreach. Action Item: Follow this guide and template to make every pitch perfect. 5. Develop (and Use) a Distribution Plan Let's say your pitch goes well. This journalist or editor or influencer loves your idea and decides to use you as a source in an article he or she publishes. This is typically the exciting part, but it doesn't mean your work is done. You can't rely on these contacts to distribute this content for you. You have to do your part in maximizing press and getting this content to as many people as possible. Thankfully, there are so many ways to distribute content. Consider: sending an email to your team with a request for them to share it on social media. sharing this content on your company's social media accounts. encouraging your sales team to send it to leads and in other outreach. putting some paid promotion behind it. adding it to your email signature. including an "As Seen On" badge on your site. including it in your newsletters or drip campaigns. These are just some  suggestions. You know your audience best, so use every avenue you have to deliver this content to them. The important thing is that you don't just sit on any content or press once it goes live. Sharing it with your audience helps you, as well as the contact who helped secure it. Action Item: Two places to start sharing your content include social media and your email list. 6. Keep Your Network Organized This approach to modern PR isn't a one-and-done tactic. Obviously, pitching the same content to the same contacts isn't the idea here, but maintaining your relationships is critical. You don't want to work with a contact of yours to place content and then ghost them as soon as you've gotten your press. When you're implementing this plan, you'll want to organize and manage your own network. I recommend starting small with a simple spreadsheet that you and other members of your marketing and PR teams can contribute to. This gives you a centralized place to store information about your media contacts, including: Names Email addresses Twitter handles Publication names Tone Topic And other content guidelines, and pitch preferences. This will help you easily identify who you should reach out to with different kinds of content, which is key to maintaining good relationships. It can also serve as a place to record your outreach and keep your relationship status updated, so you know how often you're connecting with various people in your network and if any contact information changes. Once you have a way of seeing what everyone's wants, needs, and goals are, it's much easier to meet them - or to make strategic introductions to other sources you know could potentially help out these journalists and editors. Bottom line:  If you want to secure mentions of your brand and deliver quality content to your audience, then you need to build and manage of a robust network of contacts. A spreadsheet is as good a place to start as any. Action Item: You can find a free Google Sheets template to create your spreadsheet here. 7. Don't Neglect Your Content Marketing Remember previously when I addressed how similar some aspects of this modern PR are to content marketing? Well, modern PR and content marketing may share some ideas, but that doesn't mean either can act as a substitute for the other. The honest truth is that an effective PR plan today is one that works alongside a robust content marketing strategy. Public relations and content marketing  work so well together because they fuel one another. Your content marketing can generate press coverage, which can fuel your content marketing, which can ... you see where this goes. Your content can be your foot in the door to PR opportunities. It helps you build your brand as a leader in your space, which can help you grab the attention and interest of journalists, influencers, and other members of the press. Your content can be your foot in the door to PR opportunities.Think about it: Would a journalist or influencer be more willing to accept a pitch from someone who's been consistently creating content in their industry and building their brand, or someone who's never created any content? Plus, surrounding your brand with expert content can even lead to press opportunities you don't pitch yourself - ones that emerge organically, that come as a result of your industry expertise. And on the other side of the spectrum PR can amplify your on-site content because it directs more people to it. More people in your audience who see your company mentioned in the press can find their way to your site where they can explore even more content and continue engaging with your brand. These two work too well together to skimp on either. Maximize your modern PR strategy by continuing to invest in your content marketing. Action Item: Read these resources to do better content marketing: How to Build a Content Marketing Strategy You'll Actually Use (Free Template) The Best Way to Get Organized With a Content Marketing Editorial Calendar (Free Template) How to Choose the Best Content Marketing Platform Ready to Master Modern PR? You may not have learned about this evolution of public relations in college, but I'd say if you've made it all the way through this post, you've kind of taken a master class in modern PR. Your PR practices don't have to continue down an outdated and old-fashioned path that shortchanges your brand, your media contacts, and your audience members. It's time to get on board with modern PR, and these steps will help ensure it's an easy transition.